https://bugs.winehq.org/show_bug.cgi?id=54363
--- Comment #2 from Matty mattyshires@gmail.com --- (In reply to Zeb Figura from comment #1)
There is; you can change the Windows version reported in winecfg. Note also that 5.0 is very old (in fact, 3 years old; 8.0 was released just today).
That isn't the issue here, It's not the Windows version selected in winecfg that's the issue, it's that the 32bit installer is checking for 64bit support and this check is failing due to only being able to run the 32bit application with 32bit wine...
Also I'm on the latest version provided by Ubuntu...