http://bugs.winehq.org/show_bug.cgi?id=31353
--- Comment #13 from Sagawa sagawa.aki+winebugs@gmail.com 2012-09-17 02:40:53 CDT --- Could you remove GSHG00B.TTF, and try this again?
According to the trace log file, you assigned "新宋体" to GSHG00B.TTF. And no select_charset lines show that GSHG00B.TTF has no suitable cmap sub-table such as Unicode. In other words, your font file is too old to use in wine.