https://bugs.winehq.org/show_bug.cgi?id=44779
--- Comment #4 from MichaelOF michaelof@rocketmail.com --- *** SOLVED ***
As said before, Office 2010 HUP is shipped with an self-extracting .EXE file. For usage on Windows, whyever, I've created and installation DVD with the contained ISO on it.
However, you have to install into WINE with the original self-extracting .EXE file, not with the ISO.
Doing so, everything went smooth, and even the sometimes critical activation worked like a charme.
Not sure if I should close this issue?