https://bugs.winehq.org/show_bug.cgi?id=54935
--- Comment #5 from Zeb Figura z.figura12@gmail.com --- (In reply to Vladislav Timonin from comment #4)
That's the refusing to start bit. Looks like if `ja_JP.UTF-8 UTF-8` isn't enabled in `/etc/locale.gen`, then `LANG=ja_JP.UTF8` won't take effect and game won't start. Maybe that's the issue.
I think the locale part is working fine though, since it definitely wasn't rendering the text correctly until I changed LC_ALL.
I do notice you used only LANG though; maybe that makes a difference...