[Bug 23264] New: Playon MediaMall server fails to launch

http://bugs.winehq.org/show_bug.cgi?id=23264

Summary: Playon MediaMall server fails to launch
           Product: Wine
           Version: 1.2-rc4
          Platform: x86
               URL: http://www.playon.tv/playon/download
        OS/Version: Linux
            Status: UNCONFIRMED
          Severity: normal
          Priority: P2
         Component: -unknown
        AssignedTo: [e-mail]
        ReportedBy: [e-mail]

Installed Playon using the following steps found on the appdb.

1. Download the installer from the vendor website.
2. Install dotnet20, ie7, and wmp10 with winetricks.
3. Manually add the following registry key to fool the installer into believing
.NET 2.0 SP1 is installed (currently does not install in Wine):

[HKEY_LOCAL_MACHINE\Software\Microsoft\NET Framework Setup\NDP\v2.0.50727]
"SP"=dword:00000001

After installing I tried to launch MediaMallServer.exe and it resulted in the
following error.

err:service:service_control_dispatcher failed to create control pipe error = 2

The settings GUI for Playon runs but states "No SSDP" in the server box.