http://bugs.winehq.org/show_bug.cgi?id=34505
--- Comment #6 from Bruno Jesus 00cpxxx@gmail.com 2013-09-13 13:42:03 CDT --- (In reply to comment #5)
Looks like a duplicate of bug 24611. Create win32 wineprefix and try again. To force it to 32-bit set WINEARCH=win3, note that you can't do that with existing wineprefix, it has to be a fresh one.
He meant WINEARCH=win32, please read http://wiki.winehq.org/FAQ#wineprefix for more information.