[Bug 23962] New: Borderlands will not start

http://bugs.winehq.org/show_bug.cgi?id=23962

Summary: Borderlands will not start
           Product: Wine
           Version: 1.3.0
          Platform: x86-64
               URL: http://store.steampowered.com/app/8980/
        OS/Version: Linux
            Status: UNCONFIRMED
          Severity: normal
          Priority: P3
         Component: -unknown
        AssignedTo: [e-mail]
        ReportedBy: [e-mail]

Created an attachment (id=30086)
 --> (http://bugs.winehq.org/attachment.cgi?id=30086)
Output with wine-1.3.0

Using the currently up to date version of Borderlands on Steam, the game fails
to start at all.  Wine complains of a bad EXE format.  Terminal output
attached.

I have tried deleting the executable and having Steam redownload it, to no
avail.