http://bugs.winehq.org/show_bug.cgi?id=24547
--- Comment #2 from Austin English austinenglish@gmail.com 2010-09-27 23:45:31 CDT --- Sorry, I was in a rush and left that out :-).
Without vcrun2005, the app fails to start, because importing mvcp80.dll failed. Running winetricks vcrun2005 gets it going. From there, you can set msvcr80.dll to builtin and it still works (though it may hit an error later, can't say for sure.