https://bugs.winehq.org/show_bug.cgi?id=54363
--- Comment #3 from Zeb Figura z.figura12@gmail.com --- (In reply to Matty from comment #2)
(In reply to Zeb Figura from comment #1)
There is; you can change the Windows version reported in winecfg. Note also that 5.0 is very old (in fact, 3 years old; 8.0 was released just today).
That isn't the issue here, It's not the Windows version selected in winecfg that's the issue, it's that the 32bit installer is checking for 64bit support and this check is failing due to only being able to run the 32bit application with 32bit wine...
msi reports the VersionNT64 property regardless of the architecture of the installer.
Also I'm on the latest version provided by Ubuntu...
Yes, Ubuntu rather unfortunately has neglected to update their Wine in some time. You can get more up-to-date packages from winehq.org itself: https://wiki.winehq.org/Download