[Bug 21133] New: FreeSerifSoftware PhotoPlus SE installer fails with "this action is not supported, please use setup.exe to begin installation"

http://bugs.winehq.org/show_bug.cgi?id=21133

Summary: FreeSerifSoftware PhotoPlus SE installer fails with
                    "this action is not supported, please use setup.exe to
                    begin installation"
           Product: Wine
           Version: 1.1.35
          Platform: x86
               URL: http://ftp1.serif.com/FSSDownloadMirror/PhotoPlus/SE/S
                    etup/FSS_PhotoPlusSE.exe
        OS/Version: Linux
            Status: UNCONFIRMED
          Severity: normal
          Priority: P2
         Component: msi
        AssignedTo: [e-mail]
        ReportedBy: [e-mail]

With wine-1.1.35-105-gd4a7a9d, launching the FreeSerifSoftware PhotoPlus SE
installer using the FSS_PhotoPlusSE.exe executable results in an msi dialog
that states "This action is not supported, please use setup.exe to begin
installation." even though launching the installer on Windows is successful.
The only output visible after quitting the installer is:

fixme:advapi:LookupAccountNameW (null) L"andrew" (nil) 0x33e8c8 (nil) 0x33e8cc
0x33e8c0 - stub
fixme:advapi:LookupAccountNameW (null) L"andrew" 0x1597e8 0x33e8c8 0x15a168
0x33e8cc 0x33e8c0 - stub
fixme:msi:msi_unimplemented_action_stub MigrateFeatureStates -> 1 ignored
L"Upgrade" table values
err:msi:ITERATE_Actions Execution halted, action L"NotWelcomeDlg" returned 1602