http://bugs.winehq.org/show_bug.cgi?id=22494
--- Comment #9 from boskar bozkar@gmail.com 2011-05-03 12:41:29 CDT --- I've just activated my MSO PL H&S 2007 with box cd key.
As I've switched from my builds (from .tar.gz to 'make install') to http://dev.carbon-project.org/debian/wine-unstable/ it may not be obvious where exactly was the problem, although activation is possible.