https://bugs.winehq.org/show_bug.cgi?id=39812
--- Comment #1 from Rosanne DiMesio dimesio@earthlink.net --- Thanks for pointing that out.
I've added the info to http://wiki.winehq.org/Ubuntu and https://forum.winehq.org/viewtopic.php?f=8&t=25767, which is where the current instructions are.
https://www.winehq.org/download/ubuntu is obsolete now that WineHQ is building packages for Ubuntu, and needs to be either removed entirely or rewritten with instructions for installing the WineHQ packages. My preference is for the former, and I think this bug illustrates nicely why putting the instructions on the wiki is preferable, but I don't make those decisions.