https://bugs.winehq.org/show_bug.cgi?id=41569
--- Comment #4 from Rosanne DiMesio dimesio@earthlink.net ---
From what you described, you skipped a step from
https://wiki.winehq.org/Building_Biarch_Wine_On_Ubuntu#Build_32-bit_Wine. Those instructions call for building the 32 bit tools, then building 32 bit Wine, pointing to the 64-bit build for data, and the 32-bit tools build.