http://bugs.winehq.org/show_bug.cgi?id=32559
--- Comment #3 from GyB gyebro69@gmail.com 2012-12-29 21:50:56 CST --- (In reply to comment #2)
Created attachment 43014 [details] Full terminal ouput from Steam start to the game crash
I'm also affected by this bug(wine 1.5.19 and 1.5.20). However the demo of this game was working perfectly fine. One more thing: before the game begins (and crash) it always performs DirectX instalation.
The crash shown in your log looks like a different issue and reminds me of bug #32593. The backtrace however lacks debugging symbols, you need to install debug package Wine (or compile Wine from source) to get a proper backtrace.