http://bugs.winehq.org/show_bug.cgi?id=11797
--- Comment #5 from Dan Kegel dank@kegel.com 2008-03-08 08:25:35 --- I see Unix paths when I use 'strings' on the .lnk file, so I believed the original report. But now when I try reproducing the real problem, e.g. install iTunes mv .wine .wine-foo WINEPREFIX=$HOME/.wine-foo wine-git/programs/start/start Desktop/iTunes.lnk it works just fine. So perhaps the original poster failed to set WINEPREFIX.
The only remaining truth to this bug report is that strings shows fragments of Unix paths in .lnk files.
Sorry for the noise!