http://bugs.winehq.org/show_bug.cgi?id=28241
--- Comment #5 from Juan Antonio Romero nsdragon@gmail.com 2011-09-02 18:26:42 CDT --- (In reply to comment #4)
Probably a dupe of bug #28199 or bug #28225.
Please try the game with the git version (wine-1.3.27-177-gff0cea3 as of writing) and report back if you succeeded in starting Rift.
Awesome, it worked just fine this time. wine-1.3.27-224-g32c36b7 for the record