https://bugs.winehq.org/show_bug.cgi?id=49958
--- Comment #1 from Cedric cedric.dewijs@eclipso.eu ---
From the user guide:
MSI files cannot be run directly; you need to use either Wine's msiexec program or wine start from a terminal: wine msiexec /i whatever.msi or: wine start whatever.msi
https://wiki.winehq.org/Wine_User%27s_Guide#Running_.msi_files