https://bugs.winehq.org/show_bug.cgi?id=39357
--- Comment #3 from Sebastian Lackner sebastian@fds-team.de --- (In reply to Dmitry from comment #2)
The log file is only one line: wine: cannot find L"C:\windows\system32\PlayBNS.exe"
Did you forget to switch into the game directory first? When you type the command correctly, the game should start like it does with the desktop icon, and you should be able to reproduce the same error.