http://wiki.winehq.org/USB is about running Windows USB drivers in Wine. If you were able to make this work, it would mean that the native Linux driver isn't involved at all, similar to what would happen if you connected a USB device to a virtual machine.
Devices with Linux native drivers can work in Wine without needing to run a Windows driver, as long as the device is accessed through a standard and generic Windows API that Wine provides, such as DirectInput for joysticks.
If you have a specialized device for which no generic API exists, there's no way for Wine to provide access to that device to Windows programs in a generic way. It can, however, be done in a device-specific way based on the respective API's for accessing that device on Linux and Windows.
How would a Windows software developer access the device you're trying to use? Is there a specific API (it doesn't have to be included in Windows) that would allow a Windows developer to target a range of similar devices? If so, providing an implementation of that API in Wine is probably the best approach. If not, you'll need to either run the Windows driver somehow (very difficult, I would guess) or create a replacement for it (may be much easier, depending on how similar the Linux and Windows API's are, and how complex they are).
If you can find some documentation for those interfaces, then we can talk more specifically about how to provide them in Wine.