Something interesting I noticed today: our wiki page on Mac OSX is ranked 7th when doing a simple search for "Wine" (the main page and the download page of winehq are 1st and 2nd).
This means that a _large_ number of people are linking directly to the wiki page from external sites. Presumably, this is due to demand, however it's also largely due to the fact that the OSX experience on the main website is so poor.
For instance, if I am a Mac user and I go to the website, I may learn what Wine is, get excited about it, and even read that it's for the Mac. But then I go to the download page and I'm completely lost - we don't put an OSX icon there, and we don't even explain that Crossover is for the Mac as well.
My suggestion is we do our best to explain the current situation to Mac users. Provide an Apple "download" that actually links to the wiki page, and have the wiki be up front about how it's harder to install Wine on OS X than Linux because we don't have a volunteer making binary packages. Maybe some will take the hint and go buy Crossover, maybe some will go ahead and try the instructions but get less frustrated, and maybe someone will step forward and provide packages.
At the moment, though, we leave them confused until Google tells them to go to the wiki page.
Thanks, Scott Ritchie